More than just wondering about cost, customers are routinely asking questions concerning products' origin, fair trade status, material, etc. Today's shoppers also want quite a bit of information about the products they are interested in buying. When expectations are clearly defined, retailers can expect to be able to deliver a high quality customer experience. Data - and its analysis - needs not only to be accurate, but also to be shared with vendors. In order to meet that goal, retailers must have excellent two-way communication with their suppliers first. One of the tenets of excellent service is to provide clear communication with customers.
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